The digital revolution is increasing the impact of marketing and advertising investment in management, by monitoring information to segment markets and allow strategies based on the customer's life cycle, with a view to obtaining a better ROI from campaigns. You may also like to read...
We have all become deeply involved with technology, to the point that it is already a fundamental part of our daily lives, which we basically cannot do without. But in the same way that we have been influenced as adults, it is important to emphasize...
This situation is increasingly common: some market-leading companies are in strong competition, until, suddenly, another unknown bet on new technology in the service sector, creates a new concept and fundamental values for the target audience. This is enough for the others to enter, literally, on the...